Branding and Typography
for Dreamland Margate.
Concept Design, Retouch and Packaging for Capcom.
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2018
2016 - 2018 WTF Creative
Dreamland Margate is an iconic British amusement park down by the sea in Margate, opening originally in 1920. Dreamland offers visitors the chance to experience some of its famous vintage rides, to ‘whack’ moles in its arcades in addition to hosting huge live music events for the likes of the Gorillaz and Orbital. As the name implies ‘Dreamland’ is one of those attractions that taps into our child-like sense of wonder and fun.
Dreamland Margate is an iconic British amusement park down by the sea in Margate, opening originally in 1920. Dreamland offers visitors the chance to experience some of its famous vintage rides, to ‘whack’ moles in its arcades in addition to hosting huge live music events for the likes of the Gorillaz and Orbital. As the name implies ‘Dreamland’ is one of those attractions that taps into our child-like sense of wonder and fun.
Dreamland Margate is an iconic British amusement park down by the sea in Margate, opening originally in 1920. Dreamland offers visitors the chance to experience some of its famous vintage rides, to ‘whack’ moles in its arcades in addition to hosting huge live music events for the likes of the Gorillaz and Orbital. As the name implies ‘Dreamland’ is one of those attractions that taps into our child-like sense of wonder and fun.
Dreamland Margate is an iconic British amusement park down by the sea in Margate, opening originally in 1920. Dreamland offers visitors the chance to experience some of its famous vintage rides, to ‘whack’ moles in its arcades in addition to hosting huge live music events for the likes of the Gorillaz and Orbital. As the name implies ‘Dreamland’ is one of those attractions that taps into our child-like sense of wonder and fun.
Dreamland Margate is an iconic British amusement park down by the sea in Margate, opening originally in 1920. Dreamland offers visitors the chance to experience some of its famous vintage rides, to ‘whack’ moles in its arcades in addition to hosting huge live music events for the likes of the Gorillaz and Orbital. As the name implies ‘Dreamland’ is one of those attractions that taps into our child-like sense of wonder and fun.
The goal was to create an eclectic brand identity that encompasses the idea of heritage; taking influence from existing dreamland ephemera to create a timeless logo with a modern twist. A balanced word-mark allows space for the brand to grow, a matching set of colourful brand assets give the scope to translate the unique offerings of the park across all formats.
The goal was to create an eclectic brand identity that encompasses the idea of heritage; taking influence from existing dreamland ephemera to create a timeless logo with a modern twist. A balanced word-mark allows space for the brand to grow, a matching set of colourful brand assets give the scope to translate the unique offerings of the park across all formats.
The goal was to create an eclectic brand identity that encompasses the idea of heritage; taking influence from existing dreamland ephemera to create a timeless logo with a modern twist. A balanced word-mark allows space for the brand to grow, a matching set of colourful brand assets give the scope to translate the unique offerings of the park across all formats.
The goal was to create an eclectic brand identity that encompasses the idea of heritage; taking influence from existing dreamland ephemera to create a timeless logo with a modern twist. A balanced word-mark allows space for the brand to grow, a matching set of colourful brand assets give the scope to translate the unique offerings of the park across all formats.
The goal was to create an eclectic brand identity that encompasses the idea of heritage; taking influence from existing dreamland ephemera to create a timeless logo with a modern twist. A balanced word-mark allows space for the brand to grow, a matching set of colourful brand assets give the scope to translate the unique offerings of the park across all formats.
I was involved in the project from start to finish, working within a larger team of designers to create the full set of brand assets. Deliverables for the project Included brand guidelines, signage, social media content, posters, and out of home advertising.
I was involved in the project from start to finish, working within a larger team of designers to create the full set of brand assets. Deliverables for the project Included brand guidelines, signage, social media content, posters, and out of home advertising.
I was involved in the project from start to finish, working within a larger team of designers to create the full set of brand assets. Deliverables for the project Included brand guidelines, signage, social media content, posters, and out of home advertising.
I was involved in the project from start to finish, working within a larger team of designers to create the full set of brand assets. Deliverables for the project Included brand guidelines, signage, social media content, posters, and out of home advertising.
I was involved in the project from start to finish, working within a larger team of designers to create the full set of brand assets. Deliverables for the project Included brand guidelines, signage, social media content, posters, and out of home advertising.
